In late 2008, the Better Generation founding team decided to expand their ambitions and develop the project into a global initiative that has the resources and reach to make a measurable difference.

The result was that in late 2008, Better Generation formed an investment partnership with Beyond Asia Capital Ltd (BAC), a UK-regulated investment fund that operates in mainland China.

Beyond Asia Capital then assisted Better Generation to create a Chinese subsidiary, Better Generation China in joint partnership with a local manufacturing group in Chengdu, China.

Company group:

• Better Generation Hong Kong – Group Company driving global strategy, international sales & business development.

• Better Generation UK – UK subsidiary wholly owned by the group, tasked with serving the EU market, global product development and partner programs in Europe.

• Better Generation China – China joint venture between Better Generation Group and Chengdu Leo Wind Sensor Co.,, Ltd. (LWS). The JV is based in Chengdu, China and focusing on system integration, manufacturing and supply chain management.

Chengdu Leo Wind Sensor Co., Ltd (LWS). – the JV partner of Better Generation China. LWS is young technology firm based in Chengdu, China – one of the three R&D bases for aviation and aeronautics industry in China. LWS is the leading Chinese supplier of sophisticated sensors for large scale wind turbines. The company has strong capability in product design and development.

Key BAC personnel have now joined the Better Generation Project to assist the team in achieving their global ambition. Graham Brant and Christophe Aulnette, both pioneers at Microsoft with long histories of delivering global consumer technology solutions are now backing Toby and the team to realize their goal.

As an ethical business, behind every one of our own activities we are also trying our best to minimize the environmental impacts of our own business activities. This is especially true in connection with assessing things like the carbon footprint of the products we sell (especially the energy used in manufacture and transportation). Given our growing global reach then this is an area where we can have real influence.

Board and Advisors

The main board members are: 

• Graham Brant, Chairman and CEO
• Toby Hammond, Deputy Chief Executive
• James Robinson, CFO
• Alfred Shi, Non-Executive Director

The board members of the UK-subsidiary are:  

• Toby Hammond, Managing Director
• Robert Macaulay, Finance Director

Investors:

Series A Investor and Founder:

• Toby Hammond

Series B Investor:

• Beyond Asia Capital Ltd  

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